About Us

MUNCHIE FESTIVAL TEAM

Munchie Fest ™ is the ultimate food + culinary + lifestyle festival, Presnted by a powerhouse collective: VhopNation, Talon Music Group with WYSM Couture

brought to you by

Carl's Jr

Eric “Hawk Rising” King — festival founder, stage veteran, and producer of over 1,500 live shows — leads the charge. From Snoop Dogg to Busta Rhymes, Vanilla Ice to Lil Flip , Paul Wall and MIMS, Hawk has worked with music icons while producing large-scale events across the country. His vision, passion, and years in the game anchor Munchie Fest ™ as a must-attend cultural experience.

By his side:

Stacy Landis — longtime business partner and business manager. A savvy music-industry veteran with an extensive background in real-estate investments and construction, Stacy spent more than 15 years at the helm of Property Plus Construction and Landis Media Group. With over 800 shows and events to his credit, he keeps builds and activations running flawlessly.
Carlos Cervantes — seasoned event coordinator with 15+ years producing Talon Music Group events. Carlos is the glue between sponsors, activations, and vendors — overseeing sponsor onboarding, managing on-site activations, and ensuring vendors shine. In the early 2000s he helped introduce OKF Aloe Vera Juice to the Chicago market, orchestrating its placement in major chains, and continues to work with beverage and lifestyle brands on large-scale activations two decades later.

This leadership team brings deep industry relationships, operational excellence, and a passion for community experiences — making Munchie Fest™ the region’s go-to festival for food lovers, cannabis enthusiasts, and culture seekers alike.

The team’s combined résumé includes marquee events such as BEAT Therapy, Beverly Hills Film Festival, Cannabis Consumption Park, Green Buds & Jam, Back In Session Tour, Hostile Takeover Tour, Fire and Ice Tour, Chicago Food Truck Festival, plus private celebrity and brand activations at DeJa Vu's OKC, Foundation Room Las Vegas, and Puff N' Paint with Lil Flip.

At Munchie Fest ™ , we live for the flavors, the beats, the culture, and the connections — creating safe, stylish, and unforgettable experiences where eating, sipping, and chilling is an art form.